WHAT WE DO
HOW WE ENGAGE
01
Pricing strategy
You have a pricing decision to make and need the evidence to back it. We scope the question, build the research, and deliver a recommendation grounded in your market, not your gut.
02
Market research
You need a specific question answered. We design the study, recruit the right respondents, and run the fieldwork end to end. You get a clear answer you can act on, not a report that needs translating.
03
Ongoing advisory
You keep facing the same pricing decisions without anyone to turn to. Think of us as your pricing team, without the overhead. We're there when it matters: a call, a quick model, a recommendation. Before the board meeting, before the launch, before the number gets locked in.
HOW WE BUILD CONFIDENCE
The thinking, not just the report.
Most research stops at the finding. We stay until the decision is made.
Proven.
We test, validate, and show our work.
Clear.
Findings that land with the people who need to act on them.
Accountable.
We stay in it. From the first call to the final decision.
Four approaches. Zero guesswork.
We design the research approach around the exact decision you need to make.
01
Conjoint analysis
Understand exactly which features and price points your market will accept before you commit to them. Reveals the trade-offs buyers actually make. The ones no direct question can surface.
02
Van Westendorp
Map the psychological price range, from too cheap to trust to too expensive to justify. Ideal for new categories or repositioning plays where reference prices don’t yet exist in buyers’ minds.
03
MaxDiff
Identify which features, benefits, or messages your buyers actually prioritise, not just what they claim to care about. Delivers a ranked priority list you can build product and messaging decisions from.
04
Gabor-Granger
Generate real demand curves showing how purchase intent shifts at each price point. Delivers the revenue-maximizing recommendation with an elasticity picture you can defend to your leadership team.
OUR PROMISE
From brief to decision in under 30 days.
01
Discovery
A focused brief call. We scope the real decision, not just the deliverable.
02
Research design
Method selection, questionnaire design. You approve before a single respondent sees it.
03
Fieldwork
We handle everything end to end. You stay focused on the decision, not the data.
04
Analysis
We turn the numbers into a clear recommendation. One you understand and can defend, not just present.
05
Delivery
A live working session, not a slide drop. We walk you through the recommendation and answer every question before it leaves the call.
Pricing a new product with no data to guide you.
Your team is debating a price change but can't agree.
You've had research done before and got a report no one could use.
You need a credible answer in weeks, not months.
You don't have an in-house research or pricing team.
