INSIGHTS
Thinking out
loud.
Practical thinking on pricing strategy, market research methods, and the decisions that move revenue.
RESEARCH
What Is Conjoint Analysis? Stop Asking Buyers What They Want
Conjoint analysis reveals the trade-offs buyers make—and the price and features they’ll actually choose.
May 2026 · 5 min read
STRATEGY
5 Pricing Mistakes Costing Your B2B Business Revenue
Five common pricing mistakes quietly cap B2B revenue—and how data replaces guesswork.
May 2026 · 7 min read
STRATEGY
Two Pricing Methods. One Critical Difference.
Van Westendorp and conjoint answer different questions. Choose the right method before you price.
May 2026 · 6 min read
